Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

There's a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

The tough thing is figuring out what questions to ask, but […] once you do that, the rest is really easy.

Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That's pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement.

It's not as though we can keep burning coal in our power plants. Coal is a finite resource, too. We must find alternatives, and it's a better idea to find alternatives sooner then wait until we run out of coal, and in the meantime, put God knows how many trillions of tons of CO2 that used to be buried underground into the atmosphere.

It's just mind-blowingly awesome. I apologize, and I wish I was more articulate, but it's hard to be articulate when your mind's blown-but in a very good way.