Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I'd like to dial it back 5% or 10% and try to have a vacation that's not just e-mail with a view.

There have only been about a half dozen genuinely important events in the four-billion-year saga of life on Earth: single-celled life, multicelled life, differentiation into plants and animals, movement of animals from water to land, and the advent of mammals and consciousness.

I think life on Earth must be about more than just solving problems... It's got to be something inspiring, even if it is vicarious.

The future of humanity is going to bifurcate in two directions: Either it's going to become multiplanetary, or it's going to remain confined to one planet and eventually there's going to be an extinction event.

The space shuttle was often used as an example of why you shouldn't even attempt to make something reusable. But one failed experiment does not invalidate the greater goal. If that was the case, we'd never have had the light bulb.

Even if there's a zombie apocalypse, you'll still be able to travel using the Tesla Supercharging system.