Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Government isn't that good at rapid advancement of technology. It tends to be better at funding basic research. To have things take off, you've got to have commercial companies do it.

I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.

You want to be extra rigorous about making the best possible thing you can. Find everything that's wrong with it and fix it.

It would take six months to get to Mars if you go there slowly, with optimal energy cost. Then it would take eighteen months for the planets to realign. Then it would take six months to get back, though I can see getting the travel time down to three months pretty quickly if America has the will.

I came to the conclusion that we should aspire to increase the scope and scale of human consciousness in order to better understand what questions to ask. Really, the only thing that makes sense is to strive for greater collective enlightenment.