The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.
Elon MuskI think that's an important thing to do, to really pay attention to negative feedback, and solicit it, particularly from friends. This may sound like simple advice, but hardly anyone does that, and it's incredibly helpful.
Elon MuskSilicon Valley has evolved a critical mass of engineers and venture capitalists and all the support structure - the law firms, the real estate, all that - that are all actually geared toward being accepting of startups.
Elon MuskYou need to be in the position where it is the cost of the fuel that actually matters and not the cost of building the rocket in the first place.
Elon Musk