There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
Elon MuskAnd we need things in life that are exciting and inspiring. It can't just be about solving some awful problem. There have to be reasons to get up in the morning.
Elon MuskThe problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative.
Elon Musk