Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskMars is the only place in the solar system where it's possible for life to become multi-planetarian.
Elon MuskWhat most people know but don't realize they know is that the world is almost entirely solar-powered already. If the sun wasn't there, we'd be a frozen ice ball at three degrees Kelvin, and the sun powers the entire system of precipitation. The whole ecosystem is solar-powered.
Elon MuskIt's really incumbent upon us as life's agents to extend life to another planet. I think that being a multi-planet species will significantly increase the richness and scope of the human experience.
Elon Musk