Any product that needs a manual to work is broken.

Yeah, well I think anyone who likes fast cars will love the Tesla. And it has fantastic handling by the way. I mean this car will crush a Porsche on the track, just crush it. So if you like fast cars, you'll love this car. And then oh, by the way, it happens to be electric and it's twice the efficiency of a Prius.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I'm increasingly inclined to think there should be some regulatory oversight, maybe at the national and international level just to make sure that we don't do something very foolish.

The tough thing is figuring out what questions to ask, but […] once you do that, the rest is really easy.

The first step is to establish that something is possible; then probability will occur.

Any product that needs a manual to work is broken.