Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskEvery mode of transport that we use - whether it's planes, trains, automobiles, bikes, horses - is reusable, but not rockets. So we must solve this problem in order to become a space-faring civilization.
Elon Musk