Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskYou shouldn't do things differently just because they're different. They need to be... better.
Elon MuskI read books and talked to people. I mean that's kind of how one learns anything. There's lots of great books out there & lots of smart people.
Elon Musk