For me it was never about money, but solving problems for the future of humanity.

There have only been about a half dozen genuinely important events in the four-billion-year saga of life on Earth: single-celled life, multicelled life, differentiation into plants and animals, movement of animals from water to land, and the advent of mammals and consciousness.

The space shuttle was often used as an example of why you shouldn't even attempt to make something reusable. But one failed experiment does not invalidate the greater goal. If that was the case, we'd never have had the light bulb.

Obviously Tesla is about helping solve the consumption of energy in a sustainable manner but you need the production of energy in a sustainable manner.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I do love email. Wherever possible I try to communicate asynchronously. I'm really good at email.

People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.