Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskReally, the only thing that makes sense is to strive for greater collective enlightenment.
Elon MuskIt's important that we attempt to extend life beyond Earth now. It is the first time in the four billion-year history of Earth that it's been possible, and that window could be open for a long time - hopefully it is - or it could be open for a short time. We should err on the side of caution and do something now.
Elon Musk