The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.
Eric HofferWe used to think that revolutions are the cause of change. Actually it is the other way around: change prepares the ground for revolution.
Eric HofferFirst something is a great idea, then it becomes a cause, then it becomes a business and finally it becomes a racket.
Eric HofferThe birth of the new constitutes a crisis, and its mastery calls for a crude and simple cast of mind -- the mind of a fighter -- in which the virtues of tribal cohesion and fierceness and infantile credulity and malleability are paramount. Thus every new beginning recapitulates in some degree man's first beginning.
Eric Hoffer