Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.

Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success.

The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.

If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.

Learning is the essential unit of progress for startups.

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.