A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Most companies are busy making their products worse, not better. Updating is almost always a disaster.

New Customers come from the action of past customers

A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.

All innovation begins with vision. It’s what happens next that is critical.

Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.

The goal of every startup experiment is to discover how to build a sustainable business around that vision.