A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

A Start Up is an institution designed to thrive in the soil of extreme uncertainty

All innovation begins with vision. It’s what happens next that is critical.

In a startup, both the problem and solution are unknown.

We must learn what customers really want, not what they say they want or what we think they should want.

If we do not know who the customer is, we do not know what quality is.

Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.