Well, cooking starts with shopping. If the ingredients are not good, you don't do it. Just change your mind and do something else.
Eric RipertFor me, food is about memories, feelings, emotions, and so is Le Bernardin, and that's why it's not just a restaurant.
Eric RipertIf I go to a nightclub, even if the music is good, if the sound system is not, I don't stay.
Eric RipertFast food is both evil and genius. Because of it we can feed a large number of people fairly decently at an affordable price. However, all the artificial flavors and artificial ingredients in some of their products are unacceptable. And it's designed so you can eat fast so you get back to work more quickly. Not good.
Eric Ripert