The iPhone brand is in worse shape than I thought was even possible. And the implications of that are huge... The iPhone is in deep trouble.

You cannot motivate the best people with money. Money is just a way to keep score. The best people in any field are motivated by passion.

Being able to break security doesn't make you a hacker anymore than being able to hotwire cars makes you an automotive engineer.

Programmer time is expensive; conserve it in preference to machine time

Ugly programs are like ugly suspension bridges: they're much more liable to collapse than pretty ones, because the way humans (especially engineer-humans) perceive beauty is intimately related to our ability to process and understand complexity. A language that makes it hard to write elegant code makes it hard to write good code.

Complexity control is the central problem of writing software in the real world

Grovelling is not a substitute for doing your homework.