If you treat your beta-testers as if they're your most valuable resource, they will respond by becoming your most valuable resource.

Complexity control is the central problem of writing software in the real world

The iPhone brand is in worse shape than I thought was even possible. And the implications of that are huge... The iPhone is in deep trouble.

The easiest programs to use are those which demand the least new learning from the user

If you treat your beta-testers as if they're your most valuable resource, they will respond by becoming your most valuable resource.

Equally, the Internet interprets attempts at proprietary control as threats and mobilizes to defeat them.

The only way to write complex software that won't fall on its face is to hold its global complexity down - to build it out of simple pieces connected by well-defined interfaces, so that most problems are local and you can have some hope of fixing or optimizing a part without breaking the whole