I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time.
Eric SchmidtWithin search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
Eric SchmidtWe have an opportunity for everyone in the world to have access to all the world's information. This has never before been possible. Why is ubiquitous information so profound? It's a tremendous equalizer. Information is power.
Eric SchmidtOne of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.
Eric Schmidt