I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
Eric SchmidtI use Google+, and I find the quality of the comments are very sophisticated because there is more trust inside of Google+ than there is inside of Twitter and Facebook, for example.
Eric Schmidt