We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.

The biggest mistake that I made was not anticipating the rise of the social networking phenomenon.

The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.

Google is very much a not-invented-here, build-it-ourselves culture.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

For those who say you're thinking too big... be smart enough not to listen. For those who say the odds are too small ... be dumb enough to give it a shot. And for those who ask, how can you do that?... look them in the eyes and say, I'll figure it out.

Even if is a bit edgy, a bit out of your comfort zone, saying yes means that you will do something new, meet someone new, and make a difference in your life, and likely in others' lives as well... Yes is what keeps us all young. Yes is a tiny word that can do big things. Say it often.