Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud.

The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.

The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them; they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.'

The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

The biggest mistake that I made was not anticipating the rise of the social networking phenomenon.