We run the company by questions, not by answers.

We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.

Every two days now we create as much information as we did from the dawn of civilization up until 2003.

Success is really about being ready for the good opportunities that come before you. It's not to have a detailed plan of everything that you're going to do. You can't plan innovation or inspiration, but you can be ready for it, and when you see it, you can jump on it.

The Internet is fast becoming a cesspool where false information thrives.

Around 400 million people in the last year got a smartphone. If you think that’s a big deal, imagine the impact on that person in the developing world.

We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.