I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

If you forgo your plan, you also have to forgo fear.

The self driving car is not self-aware. It's just driving; it's not thinking.

It looks like the thing that separates out the capable students from the really successful ones is not so much their knowledge...but their persistence at something.

The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media.

People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.