People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.

I've come to a view that humans will continue to do what we do well, and that computers will continue to do what they do very well, and the two will coexist, but in different spaces.

I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.

In general in technology, if you own a platform that's valuable, you can monetize it.

In a world of asynchronous threats, it is too dangerous for there not to be some way to identify you. We need a [verified] name service for people. Governments will demand it.