Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.
Eric SchmidtGoogle is more than a business. Google is a belief system. And we believe passionately in the open Internet model.
Eric SchmidtTechnology is always evolving, and companies.. not just search companies.. can't be afraid to take advantage of change.
Eric Schmidt