I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving.

In general in technology, if you own a platform that's valuable, you can monetize it.

If you forgo your plan, you also have to forgo fear.

Technology will move faster than governments, so don't legislate before you understand the consequences.