I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

I used to say that you'll have 10 IP address on your body... and it looks like that's going to happen through medical monitoring.

We run the company by questions, not by answers.

We want to make sure the thing you're looking for is on Google 100 percent of the time.

Twitter can no more produce analysis than a monkey can type out a work of Shakespeare.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.