Do not be afraid to fail, but also, do not be afraid to succeed.

The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like.

The computing world is very good at things that we are not. It is very good at memory.

We want to make sure the thing you're looking for is on Google 100 percent of the time.

Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.

I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.