Brands are the solution, not the problem. Brands are how you sort out the cesspool.

One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.

I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.

I spend most of my time assuming the world is not ready for the technology revolution that will be happening to them soon.

Mobile is the future, and there's no such thing as communication overload.

I'm able to bring business expertise but, more importantly, operating experience. The people here at Google are young. Every day there are lots of new challenges. I keep things focused. The speech I give everyday is: "This is what we do. Is what you are doing consistent with that, and does it change the world?"

Do not be afraid to fail, but also, do not be afraid to succeed.