The late British-born philosopher Alan Watts, in one of his wonderful lectures on eastern philosophy, used this analogy: "If I draw a circle, most people, when asked what I have drawn, will say I have drawn a circle or a disc, or a ball. Very few people will say I've drawn a hole in the wall, because most people think of the inside first, rather than thinking of the outside. But actually these two sides go together--you cannot have what is 'in here' unless you have what is out there.' " In other words, where we are is vital to who we are.

Haydn, Beethoven, Mozart, none of them were born in Vienna. They all moved there. It became a magnet, but what made it magnetized in the first place? There has to be a seed there. In the case of Vienna of about 1780, it was this deep-seated love of music.

What is the ideal audio atmosphere for creativity and it turns out it is not complete silence, and it is not a very loud atmosphere, it's something about 70 decibels.

The creative act always requires a stepping back. It's called the incubation period. The incubation period - one of the four phases of creativity - is when you're not consciously thinking of a problem, and you're letting it marinate. So this is why you hear time and again, people saying they had that "Eureka" moment in the bath, like Archimedes, or in the shower, or while going for a walk or in a coffeehouse.

People don't go to Starbucks for the coffee - of that I'm pretty sure - they go for the atmosphere, they go for the 70 decibels, they go for the Starbucks effect.

Genius is not only a what or a who, it is a where. It is grounded in a place every single time.

I've always been a big believer in the power of place. I believe that where we are affects who we are when it comes to happiness, spirituality, economics and creative genius.