A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich FrommIf it is true, as I have tried to show, that love is the only sane and satisfactory answer to the problem of human existence, then any society which excludes, relatively, the development of love, must in the long run perish of its own contradiction with the basic necessities of human nature.
Erich FrommEven if man's hunger and thirst and his sexual strivings are completely satisfied, 'he' is not satisfied. In contrast to the animal his most compelling problems are not solved then, they only begin. He strives for power or for love, or for destruction, he risks his life for religious, for political, for humanistic ideals, and these strivings are what constitutes and characterizes the peculiarity of human life.
Erich Fromm