Every society by its own practice of living and by the mode of relatedness, of feelings, and perceiving, develops a system of categories which determines the forms of awareness.
Erich FrommThe duty to be alive is the same as the duty to become oneself, to develop into the individual one potentially is.
Erich FrommA vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich Fromm