Beyond the element of giving, the active characteristic of love becomes evident in the fact that it always implies certain basic elements, common to all forms of love. These are care, responsability, respect and knowledge
Erich FrommThere is no word in our language which has been so much misused and prostituted as the word love. It has been preached by those who were ready to condone every cruelty if it served their purpose; it has been used as a disguise under which to force people into sacrificing their own happiness, into submitting their whole self to those who profited from this surrender. [...] It has been made so empty that for many people love may mean no more than that two people have lived together for twenty years just without fighting more often than once a week.
Erich FrommSociety, and the family as its psycho social agent, has to solve a difficult problem: How to break a person's will without his being aware of it? Yet by a complicated process of indoctrination, rewards, punishments, and fitting ideology, it solves this task by and large so well that most people believe they are following their own will and are unaware that their will itself is conditioned and manipulated.
Erich Fromm