A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich FrommJewish legend says that the world rests on 36 just men: only thirty six, but their moral strength is immense.
Erich FrommLove is a decision, it is a judgment, it is a promise. If love were only a feeling, there would be no basis for the promise to love each other forever. A feeling comes and it may go. How can I judge that it will stay forever, when my act does not involve judgment and decision.
Erich FrommThe individual citizen has very little possibility of having any influence - of making his opinion felt in the decision-making.
Erich FrommLove, experienced thus, is a constant challenge; it is not a resting place, but a moving, growing, working together; even whether there is harmony or conflict; joy or sadness, is secondary to the fundamental fact that two people experience themselves from the essence of their existence, that they are only one with each other by being one with themselves, rather than by fleeing from themselves.
Erich Fromm