Freedom is the fundamental condition for any growth.

The danger of the past was that men became slaves. The danger of the future is that man may become robots.

By equality, one once understood equality in the very same sense in which the Bible speaks of equality: that we are all equal, inasmuch as we are created in the image of God.

A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

Ideas become powerful only if they appear in the flesh; an idea which does not lead to action by the individual and by groups remains at best a paragraph or a footnote in a book.

Fairness means not to use fraud and trickery in the exchange of commodities and services and the exchange of feelings.

The customer is an object to be manipulated, not a concrete person whose aims the businessman is interested to satisfy.