I actually like doing commercials. I don't like doing them to the exclusion of everything else, but I like doing them. The 30-second format is very hard. I sometimes call it American Haiku. And I think some of the commercials I've done are not so bad.
Errol MorrisThere are artists who are very well known and many of us feel they should be less well known, while there are others who aren't well known and many feel deserve more attention.
Errol MorrisThe smarter people I know declined to watch the most recent debate [with Donald Trump].
Errol MorrisI gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
Errol Morris