The stigmatized individual is asked to act so as to imply neither that his burden is heavy nor that bearing it has made him different from us; at the same time he must keep himself at that remove from us which assures our painlessly being able to confirm this belief about him. Put differently, he is advised to reciprocate naturally with an acceptance of himself and us, an acceptance of him that we have not quite extended to him in the first place. A PHANTOM ACCEPTANCE is thus allowed to provide the base for a PHANTOM NORMALCY.
Erving GoffmanMan is not like other animals in the ways that are really significant: Animals have instincts, we have taxes.
Erving GoffmanChoose your self-presentations carefully, for what starts out as a mask may become your face.
Erving Goffman