People need to understand that the technology is for them. It's not to them. It's not over them. People still sometimes want to be led a little too much.
Esther DysonPeople still have a choice, but, if they find it all too confusing, or they just want someone else to make a choice for them, there's a default that works pretty well. That's this concept of libertarian paternalism. And it's handy.
Esther DysonIf the past decade was the decade of searching and finding and looking for stuff, this coming decade is going to be the decade of filtering and going to your friends for recommendations.
Esther Dyson