Interestingly, human irrationality is a hot topic in economics at the moment. Behavioural economics it's called, on the cusp of economics and psychology.
Evan DavisMy instinct is to assume that we consumers are an inconsistent bunch. We like competition if it delivers low prices, but grumble if it delivers the bad news that prices need to go up.
Evan DavisBritain, however, has ended up specializing in the ones you don't see as much of: defense aerospace, making drive shafts for cars, pills and drugs, designing chips that go into 94 percent of the world's mobile phones.
Evan DavisEven though disciplined sleeping habits and the adrenalin of live radio ensures that we are very awake while on duty, there is evidence of a phenomenon called circadian desynchronosis which causes one's brain to function slowly at those times of day when it thinks it should be asleep, regardless how wide awake the body is.
Evan Davis