The great temptation of Big Data is that we can stop worrying about comprehension and focus on preventive action instead. Instead of wasting precious public resources on understanding the 'why' - i.e., exploring the reasons as to why terrorists become terrorists - one can focus on predicting the 'when' so that a timely intervention could be made.
Evgeny MorozovPersonalization can be very useful in some contexts but very harmful in others. Searching for pizza online, it's probably OK to keep showing the same pizza shop as your No. 1 choice. I don't see any big political consequences out of that.
Evgeny MorozovThe great temptation of Big Data is that we can stop worrying about comprehension and focus on preventive action instead. Instead of wasting precious public resources on understanding the 'why' - i.e., exploring the reasons as to why terrorists become terrorists - one can focus on predicting the 'when' so that a timely intervention could be made.
Evgeny MorozovThere are good reasons why we don't want everyone to learn nuclear physics, medicine or how financial markets work. Our entire modern project has been about delegating power over us to skilled people who want to do the work and be rewarded accordingly.
Evgeny Morozov