Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.

'TableTop' is packed with gaming celebrities and independent game creators. This is a huge subculture that really doesn't have a vehicle to rally around or educate people with.

I'd been on 'Buffy' - that is an amazing community, the Joss Whedon fans.

I'm always doing things that scare me, because I feel like that's how you should live life. If I'm terrified - and I'm often terrified - then I should be doing that. Like trapeze class, or singing in front of 5,000 people.

I think Hollywood has seen what fandom can do for a project. You can definitely see that when you go to Comic-con.

That's the great thing about incubating something on the web: you have the potential to go to other platforms. Every single platform has a different audience that you find.

For the vlogging channel, I wanted to build the infrastructure and build up all the personalities in a way that felt like weren't just forcing the audience to watch everyone we have.