Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.
Ferdinand de SaussureThe ultimate law of language is, dare we say, that nothing can ever reside in a single term. This is a direct consequence of the fact that linguistic signs are unrelated to what they designate and that, therefore, 'a' cannot designate anything without the the aid of 'b' and vice versa, or, in other words, that both have value only by the difference between them.
Ferdinand de SaussureEveryone, left to his own devices, forms an idea about what goes on in language which is very far from the truth.
Ferdinand de SaussureSpeech has both an individual and a social side, and we cannot conceive of one without the other.
Ferdinand de Saussure