Henceforth, language studies were no longer directed merely towards correcting grammar.
Ferdinand de SaussureNearly all institutions, it might be said, are based on signs, but these signs do not directly evoke things.
Ferdinand de SaussureAny psychology of sign systems will be part of social psychology - that is to say, will be exclusively social; it will involve the same psychology as is applicable in the case of languages.
Ferdinand de SaussureIn fact, from then on scholars engaged in a kind of game of comparing different Indo-European languages with one another, and eventually they could not fail to wonder what exactly these connections showed, and how they should be interpreted in concrete terms.
Ferdinand de Saussure