The ultimate law of language is, dare we say, that nothing can ever reside in a single term. This is a direct consequence of the fact that linguistic signs are unrelated to what they designate and that, therefore, 'a' cannot designate anything without the the aid of 'b' and vice versa, or, in other words, that both have value only by the difference between them.
Ferdinand de SaussureIt is only since linguistics has become more aware of its object of study, i.e. perceives the whole extent of it, that it is evident that this science can make a contribution to a range of studies that will be of interest to almost anyone.
Ferdinand de SaussureNearly all institutions, it might be said, are based on signs, but these signs do not directly evoke things.
Ferdinand de SaussureIn the lives of individuals and societies, language is a factor of greater importance than any other. For the study of language to remain solely the business of a handful of specialists would be a quite unacceptable state of affairs.
Ferdinand de SaussureIn fact, from then on scholars engaged in a kind of game of comparing different Indo-European languages with one another, and eventually they could not fail to wonder what exactly these connections showed, and how they should be interpreted in concrete terms.
Ferdinand de Saussure