Creativity means not copying.
Innovation, being avant garde, is always polemic.
Throughout the history of el Bulli, there have been many changes in its organisation or philosophy. This is another one of those moments. There will be risk, and freedom, and creativity. But there won't be opening hours, or reservations, or routines.
When a customer receives a dish, they get food and design at the same time.
What you feel like eating at any given moment is what you should have.
If I don't have pressure, I don't function.