For me to go to a restaurant and eat something that is not only good, but totally new, is a double thrill. Double the enjoyment.
Ferran AdriaYou cannot get an influence from the cuisine of a country if you don't understand it. You've got to study it.
Ferran AdriaWhen I go to a fine dining restaurant, I'm excited and I do expect to find proposals to wake my senses.
Ferran AdriaIn more day-to-day restaurants, things have undergone a seismic change towards informality and sharing, which has been years in the making. Nowadays, people don't want just one dish; they want to order lots of things and they want to do it in fun places, places that give them an experience. The experience that a restaurant needs to offer is no longer just based around the food.
Ferran Adria