I'm really careful with what the music gets put with, and we say no to so much stuff, loads of it, for things that might quadruple the sales of my album. But if it doesn't fit then it doesn't fit, you know?
Florence WelchI've got some incredible fans actually - so loyal and they make me card »">birthday cards and Christmas cards. I got this package of poems and artwork based around the songs. They've got this thing called 'Floetry' where they all have to put in artwork. They've set up their own competitions and stuff which is kind of amazing.
Florence WelchWhen I first started, especially because I got the Critics' Choice before I'd released an album, there was a lot of scrutiny on what my character was, what my background was, what colour my hair was. I fought quite hard for the music to overtake the personality aspect.
Florence Welch