But I was always much more interested in reading fashion magazines than I was music magazines when I was a teenager. Just that sense of romanticism and escapism and the dream of it has always been quite alluring to me, as well as that sense of becoming a character through clothes.
Florence WelchWhen I first started, especially because I got the Critics' Choice before I'd released an album, there was a lot of scrutiny on what my character was, what my background was, what colour my hair was. I fought quite hard for the music to overtake the personality aspect.
Florence WelchI think "waste of your brain" is something that my mother would say to me occasionally - I think it's usually when I'm telling her something like that I can remember every outfit I've ever worn.
Florence Welch