When I first started, especially because I got the Critics' Choice before I'd released an album, there was a lot of scrutiny on what my character was, what my background was, what colour my hair was. I fought quite hard for the music to overtake the personality aspect.
Florence WelchIt was a complete dream to work with David LaChapelle. I collected his books as a teenager, and I fantasised that he would direct the video for 'Spectrum' from the moment the song was written. I still can't believe it actually happened, โจand I'm completely overjoyed that he felt such a connection with the song.
Florence Welch