I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service.
Franca SozzaniWhen we launched our [ Vogue] site around five years ago, I had already started this process on paper. We are now building an enormous portfolio of photos, we've uploaded two million photos and we have three people that review them.
Franca SozzaniThink of Instagram. Journalism will continue to exist, but communication is now visual.
Franca SozzaniI am very favorable to the Bourse, to a sale, to what is useful to grow, maintaining jobs, the Made in Italy. It doesn't make any sense and it's parochial to think otherwise. Investors can be French, Russian, as long as they help a business grow.
Franca SozzaniIn โCurvy,โ they are superhappy with their sizes. We help them dress fashionably. We say: Itโs pointless for you to buy leggings, take this because this will look good on you. We help them choose. We donโt talk about diets because they donโt want to be on a diet, but itโs not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.
Franca Sozzani