As for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.

[Patrizio Bertelli or Gildo Zegna] are individuals who are superbusy, traveling all the time. You can't think they will have the time to attend all the meetings.

I need to protect myself from everybody. I see so many people all day, all demanding their own jobs, their own opportunities, so in a way, I make a distinction. I'm very difficult about opening myself up with people at first . . . It just takes time.

I try to renew and create something new every time.

Social media are fundamental to communicate and understand what happens in the world. It's a point of view and an immediate commentary.

We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.

The light of the screen annoys me.