In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.
Franca SozzaniThink of Instagram. Journalism will continue to exist, but communication is now visual.
Franca SozzaniI don't think when you work you have to please everybody - you make a choice. It's not like everybody who is in front of you has to become your best friend.
Franca Sozzani[Patrizio Bertelli or Gildo Zegna] are individuals who are superbusy, traveling all the time. You can't think they will have the time to attend all the meetings.
Franca SozzaniWe've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.
Franca SozzaniAs for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.
Franca SozzaniIn โCurvy,โ they are superhappy with their sizes. We help them dress fashionably. We say: Itโs pointless for you to buy leggings, take this because this will look good on you. We help them choose. We donโt talk about diets because they donโt want to be on a diet, but itโs not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.
Franca Sozzani