I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.

Social media are fundamental to communicate and understand what happens in the world. It's a point of view and an immediate commentary.

You can look up "heart" and get 100,000 voices, but slowly the ones at the end are no longer credible, so there will be a selection in Web sites, too.

I never program anything, I decide at the last minute.

I don't like fashionistas. They only wear the brand. You want to become a fashionista? Easy! Spend money.

Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.

Everything inspires me. It could be a movie. It could be a book. It could be a house. It could be one word - I'll think for hours and hours about one word sometimes. It could be anything.