I don't understand "The Little World of the Past" [a reference to the title of the book by Antonio Fogazzaro] that is destined to die.
Franca SozzaniToday it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.
Franca SozzaniFashion is a mirror of the era in which we live. Why should the magazine be disconnected from reality? It's not like in the past.
Franca SozzaniWhen we launched our [ Vogue] site around five years ago, I had already started this process on paper. We are now building an enormous portfolio of photos, we've uploaded two million photos and we have three people that review them.
Franca SozzaniI thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service.
Franca Sozzani