Think of Instagram. Journalism will continue to exist, but communication is now visual.
Franca SozzaniI think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prรชt-ร -porter and couture. I mean, the prรชt-ร -porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.
Franca SozzaniFashion is a mirror of the era in which we live. Why should the magazine be disconnected from reality? It's not like in the past.
Franca SozzaniYou know, I can be very tough in my answers, and that was good for the magazine because it didn't mix focus points - it was to be extravagant, experimental, innovative. But the web site has made it more human. So the Web site is good for the magazine.
Franca SozzaniI thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service.
Franca Sozzani