Social media are fundamental to communicate and understand what happens in the world. It's a point of view and an immediate commentary.

[Patrizio Bertelli or Gildo Zegna] are individuals who are superbusy, traveling all the time. You can't think they will have the time to attend all the meetings.

We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.

I think very highly of Expo and all is going well. We've seen big problems with [corruption] scandals [at local government level], but it is going forward, with the highest number of participants ever expected.

My view is not just to find young talents, it's to support them too.

I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.

What is Milan's character? Let's not be closed in by our provincialism.