I like to be risky every day, changing minds every day. I'm not reliable at all in my ideas. I can change my ideas three times a day. I change different things, the parts of the content. But I never change the content of who I am. So my challenge every day is to change and to take risks.
Franca SozzaniI think very highly of Expo and all is going well. We've seen big problems with [corruption] scandals [at local government level], but it is going forward, with the highest number of participants ever expected.
Franca SozzaniThere are designers there, we have to think of production, but I am not changing Africa. But if we all do something together....We have to know our limits, I don't have the pretense I can change the world. And I don't want to set up events [to raise money]. Because what happens if the following year they don't have an event, they won't eat?
Franca SozzaniI think I just do what I feel is good to do. Everybody can give me their suggestions, but at the end, the final risk is mine because it's my name on the magazine. So I only do what I really feel. Everybody tries to influence you, of course: "Oh, this is the right moment to do this" and "This is the right photographer to choose," and "This is the right model to have . . ." I listen, but I must go my own way. When you take risks, it means that you know every month people are there to judge you.
Franca Sozzani